We use the information we collect to:

• Provide, operate, and maintain our marketplace platform
• Process transactions and send related information
• Send administrative information, updates, and security alerts
• Respond to your comments, questions, and provide customer service
• Monitor and analyze usage and trends to improve user experience
• Detect, prevent, and address technical issues and fraudulent activity
• Facilitate communication between buyers and sellers
• Send marketing communications (with your consent)
• Enforce our Terms of Use and other policies
• Comply with legal obligations and resolve disputes
• Support both individual sellers and businesses equally

We may share your information in the following situations:

• With Other Users: Your public profile information and product listings are visible to other users
• With Service Providers: We share information with third-party service providers who perform services on our behalf (e.g., Stripe for payment processing, email delivery, hosting, tracking services)
• For Business Transfers: In connection with any merger, sale, or acquisition
• With Your Consent: We may share information with your explicit consent
• For Legal Purposes: When required by law, to protect our rights, or to comply with legal processes
• Between Buyers and Sellers: Order information is shared between transaction parties to facilitate fulfillment

We use cookies and similar tracking technologies to track activity on our platform and store certain information. Cookies are files with small amounts of data that may include an anonymous unique identifier.

Types of cookies we use:

• Essential Cookies: Required for platform functionality (e.g., authentication, cart)
• Analytics Cookies: Help us understand how users interact with our platform
• Preference Cookies: Remember your settings and preferences

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our platform may not function properly without cookies.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Account Information: Retained while your account is active and for 3 years after account closure
• Transaction Records: Retained for 7 years for legal and tax purposes
• Communications: Retained for 2 years unless related to ongoing disputes
• Marketing Data: Retained until you unsubscribe or request deletion

We use administrative, technical, and physical security measures to protect your personal information, including:

• Encryption of data in transit using SSL/TLS
• Secure data storage with access controls
• Regular security assessments and updates
• Limited employee access to personal information
• Secure payment processing through PCI-compliant providers

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using MatchSoles, you consent to the transfer of your information to the United States and other countries where our service providers operate.

Our platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our systems.

Depending on your location, you may have certain rights regarding your personal information:

To exercise these rights, please contact us using the information below. We will respond to your request within 30 days.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we may also send you an email notification or require you to re-accept the policy. Your continued use of the platform after such changes constitutes your acceptance of the new Privacy Policy.